Logo Re-Design of established company - upgrade look to the modern times

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This customer received 99 logo designs from 35 designers. They chose this logo design from aquabomb26 as the winning design.
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Logo Design Brief
Logo redesign of an existing company (est.1979). Bring the logo to the modern times and make it look like a professional company that you would like to do business with. Lab Pro specializes in the distribution of laboratory products and supplies. ( Microscopes, lab supplies, glasswares, chemicals) to the technology and R&D industries, current logo displayed on website: http://www.labproinc.com. Primary company color should be a shade of PURPLE (or a variation of), secondary colors could be either white or grey.
Target Market(s)
R&D labs, Technology companies that have laboratories, chemistry labs, university laboratories.
Industry/Entity Type
Laboratory
Contact Information for Business Card
Modern feel, Purple color is a base, or shades of it. Current logo is: http://www.labproinc.com
Logo Text
Lab Pro
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Simplifica
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Purple color or a variation of purple. Color pallet indicated below.
Nice to have
- Simplifica font style preferred. Please see attached, I like a light grey background with Purple lettering.
Should not have
- Modern look, should NOT have a cartoonish feel.
Files
Payments
Total
US$300
Project Deadline
25 May 2017 19:51:07 UTCProject Upgrades
Bundled project(s)
- offering US$49 stationery design to winner
- offering US$39 business card design to winner