Brand Design Upgrade

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This customer received 40 logo designs from 17 designers. They chose this logo design from dtulramsey as the winning design.
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Brand Strategy Brief
- Sharper/newer logo that is modern and more visually appealing
- For use on new website, electronic and printed brochures, other miscellaneous material
- Product is a crm for service organisations
Brand Design Brief
- Chilli image is the design image
- Text - “ChilliDB” – love to see variations of how the ChilliDB is displayed
- Slogan - “Non Profit|Community|Health”
- Primary colour – stronger, more vibrant red (similar to ‘Coke’ red), with transparent background (Important - see red of theme it must match)
- Modern font – love to see variations, open to suggestions
- Lose the grey square dots
- Let’s do image and text first, once sorted we will then discuss adding ‘powered by’ and variations
Website Theme
http://www.shapingrain.com/preview/3804089/
Updates
Hi All,
check out the website design theme this logo will be uploaded to.
http://www.shapingrain.com/preview/3804089/
Font is a big issue for us so please use a font that is the same, or sits nicely alongside it
Questions about the Chilli - yes we wish to keep using A Chilli - love to see some variations as to how it is used, how it looks.
Great designs so far, keep it up!!
Cheers
Chilli Team
Added Tuesday, October 22, 2013
Hi All
we have received some great designs so far thank you! The creativity and quality of design is very impressive.
One area we would like to see slightly sharpened is font. We are quite a conservative organisation pitching to a conservative market of govt/NGO/NFP orgs - so we are looking for a more traditional font.
Something that aligns with the new website theme - here is a sneak preview (click link) So while the font can be the same, we are also happy with a font that closely matches the font used on the new website as well.
The designs with the detailed Chilli image are very cool!
Keep up the great work!
Cheers
ChilliDB Team
Added Thursday, October 24, 2013
Hi All,
the comp wraps up today and I must confess to being pleasantly surprised with the extremely high quality and creativity of submissions. There are some truly fantastic creations there.
We have chosen a winner who has been notified by personal message, which we will announce later today.
A complement to all of you for a job well done and we hope to see your designs in future jobs posted!
Best Regards
ChilliDB Team
Added Wednesday, October 30, 2013
Target Market(s)
Decision makers of IT systems, non IT base level users and non IT decision makers
Industry/Entity Type
Electronic
Logo Text
ChillDB
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern font, abandon the old brand font
Nice to have
- Modern font
Should not have
- Must be a design upgrade and vast improvement from current logo (uploaded) which is 80's.