Urgent Care needs simple design

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This customer received 214 logo designs from 55 designers. They chose this logo design from Artisy as the winning design.
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Logo Design Brief
We are opening a new urgent care clinic. We want a design that is clean and simple but is obvious that we are an urgent care business that provides medical care. We like blues/grays. We'd like to incorporate an ECG tracing (perhaps) in the logo, somehow symbolize we cater to all ages (maybe an outline of a family?). We do not want red/black logo. I've included some examples of elements of logos we like. We are also at the beach, so we'd like a coastal feel whether that's represented in colors, fonts, or another way is up to you. I've also included the location and our mock up design to show where signage will be. We need a smaller short version that maybe just says "urgent care" with an emblem for the tower of the building. I've also included attachments of a sample logo in our space.
Target Market(s)
All people needing non life-threatening medical care or employment screening
Industry/Entity Type
Healthcare
Logo Text
East Beach Urgent Care
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Be easily recognizable as a medical urgent care
Nice to have
- blues and grays
- indicate we are open to families
- ecg symbol maybe
- beach/coastal appearance (no palm trees though)
Should not have
- Red as primary color