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Sweet Az Candy is a New Zealand food manufacturer that wants a tasty label design.
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This customer received 6 packaging designs from 4 designers. They chose this packaging design from ArtisanGraphicDesign as the winning design.
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US$300
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6 designs
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4 designers
Packaging Design Brief
Gidday. Sweet Az Candy Co wants to market a new product called "Chocano" Chocano is a mixture of chocolate and marshmallow to be sold in a 300ml/8oz coffee style paper cup plus lid, for microwave heating prior to being served. A label concept is attached which features a (clipart) volcano representing the chocolate/marshmallow "taste eruption" and the Sweet Az Kiwi & candy cane logo (which could do with a tidy up). The words "marshmallow & chocolate" could form a smile (MS Paint doesn't go there). Black and white are cool but a clever use of colour could make Chocano more exciting and appealing. Cheers.
Target Market(s)
A "sweet-tooth" dessert treat. May appeal more to 15 and under. Aim is to sell through supermarkets.
Industry/Entity Type
Manufacturer
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A white space to add printed nutritional and manufacturer information probably on the opposite side to the product label.
- The label pattern attached is for a full depth 360deg wrap around for a 300ml/8oz cup. This is for info only at this stage as the final paper cup hasn't be selected.
