• US$250

• 122 designs

• 26 designers

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Logo Design Brief

I'm launching a new fitness site based on the H.I.I.T. (High Intensity Interval Training) concept of fitness.
The site is called "HIIT It And Quit It" at HIITItAndQuitIt.com.
If you don't get the cultural reference in that then maybe don't apply. If you do get it and have a sense of humor, then this might be the funnest logo you've ever done.
The tone of the site will reflect the name and hopefully it's logo. I need a logo that obviously conveys fitness but also plays on the funny name.
The only thing I can think of is a dumbbell bar sliding into the center hole of a weight plate. Downside is weights aren't used very often in HIIT workouts. I hope you can come up with something better than that.
I need something edgy to stir things up and get attention but not over the top. Show me your genius!

Target Market(s)

20s/30s/40s fitness crowd

Industry/Entity Type

Fitness

Logo Text

Open to having site name or domain in logo or just a text-free graphic

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Something conveying fitness and plays on "hit it and quit it".

Nice to have

• Color choices are not required. Open to other colors at this point. My idea was yellow and black.

Should not have

• Anything too graphic or over the top that will scare away advertisers. Anything too over the top or very degrading to the female demographic.

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Files

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