• US$200

• 147 designs

• 42 designers

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Logo Design Brief

Hi there,

Thanks for looking at my project. I need logo for my lifestyle brand Red Geko. Please feel free to ask any questions. I would love to continue to work with a designer on web design, banners etc.

UPDATE: Designs need to be more earthy/tribal - Added images for inspiration.

Logo Style: TRIBAL / OUTDOOR ADVENTURE ***Please create in this style only***

Logo Text: RED GEKO (No "c" in this Geko)

Logo Image Shape: http://www.istockphoto.com/stock-photo-13454009-common-house-gecko.php?st=6bd25ce 



***This [above linked image] is the shape I would like to have in my logo; a gecko with a bend in the body, curl back of the tapering tail, contrast of 3 bent limbs and one straight and the splayed, padded toes.***

Think flat, birds eye view, aboriginal art rather than a 3D gecko shape.

FONT: Here's examples of outdoor/earth fonts I like:
- (In Profile Pic) https://www.facebook.com/purenewzealand
- (Go Native font) http://www.gonative.co.nz
- (Earth n Surf) http://thumbs2.ebaystatic.com/d/l225/m/mDyey2UlCBz-LKSd3kzd7nQ.jpg

No background as final design (I need to be able to overlay the logo onto other images)
No cartoon style geckos
No 3D gecko shapes
No ‘flowery’, intricate fonts
No "c" in the "geko" text
No text only designs
No black

Think:

Bold
Fresh/Vibrant/Young
Distinct
Wild
Raw
Edgy

Logo Colours:

Please use your designer’s eye for this. I do like fresh, lime green and autumn tones (warm orangey-reds). Although the word “Red” is half of “Red Geko”, I don't want to use a red that is traffic light red not deep, serious reds.

Think vibrant.

EXAMPLE lime green: http://www.bubblews.com/news/324836-dream-meaning-the-green-snake-that-bit-me

Think colour-rich minerals or spices - like you'd get in a Moroccan souk: http://www.istockphoto.com/stock-photo-19222056-traditional-spices-market.php

Brand Inspiration:

The logo needs to be congruent with, and encompass, the lifestyle brand, which is about leading a life spent fulfilling your potential. I designed my career to fit into a backpack, and I’m now guiding others in designing their ultimate lifestyle.

Here are some elements you can draw from: Vibrant, earth colours (burnt sienna, rust red, ivory, new shoot green) with patterned designs based on travel and tribal cultures – Nepalese, Cambodian, Peruvian... But think fresh, such as surf style and adventure pursuit designs (climbing, paddling, martial arts) – mixing the cultural diversity and vibrancy with nature/outdoor adventure. Strong eco/sustainability message throughout brand.

Examples of logos I like:

http://www.logogallery.net/edge-link
http://www.ski-trek.co.uk/media/catalog/category/Roxy_New_Logo_1.jpg
https://lh5.googleusercontent.com/-yCnuJWuaaBw/TYpwbgd8GVI/AAAAAAAAM1g/tEi12i1XC58/s1600/north_face_logo28.jpg

Target Market(s)

16-35 year olds who don’t fit into traditional employment. Intelligent, driven and creative, they want freedom; creative freedom, freedom of expression, location freedom (to explore the world), time freedom and financial freedom. Ultimately, they want freedom to fulfil their potential. They are driven to make a difference in the world (wildlife/environmental conservation, social change etc).

Industry/Entity Type

Travel

Logo Text

Red Geko

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Gecko shape!
  
  Strong, bold, stand out, distinct, impactful design. Think edgy over quirky.
  
  Orangey-red somewhere in the design - even if it's just an accent colour.
  
  FONT: Outdoor adventure/bold tribal style font: Here's examples of some fonts I like:
  - (In Profile Pic) https://www.facebook.com/purenewzealand
  - (Go Native font) http://www.gonative.co.nz
  - (Earth n Surf) http://thumbs2.ebaystatic.com/d/l225/m/mDyey2UlCBz-LKSd3kzd7nQ.jpg
  
  

Should not have

• No background (I need to be able to overlay the logo onto other images)
  No cartoon style geckos
  No 3D gecko shapes
  No ‘flowery’, intricate fonts
  No "c" in the "geko" text
  No black
  No text only designs

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Files

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