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Logo for international group of brands
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This customer received 700 logo designs from 168 designers. They chose this logo design from raffaella as the winning design.
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C$300
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700 designs
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168 designers
Logo Design Brief
We want to create a logo for our corporate group. We own or distribute close to a dozen brands into China, India and Asia.
This logo is for the "Global" group for the lack of a better description.
The company is LBP Consumer Innovations. We have attached a card in pdf with the temporary logo. please do NOT take any queue's from this card for colour or other aspects it was simply thrown together for a tradeshow!
The original company was incorporated in June 1969 so its been around for many years. With the most recent change to the name being in 2012 to LBP Consumer Innovations
The products made for the group are all made in Canada or the UK
Sector is consumer - specifically baby, pets, kids and we will be adding - baby food, baby cereal, baby cleaning products to one brand soon. They will be natural, organic, vegan and made in Canada or the uK
Our main markets are:
China, Taiwan, Singapore
India
Canada, USA
UK and the EU
Some of our own brands ( to give you an idea of product line only)
Smittenbaby.com
bluecelery.com
shaidee.ca
dreamingbaby.com
generationbaby.ca
We also distribute other brands in the Asian market that are made in Canada or the UK and are partnering with some Australian firms so while the company is Canadian we don't want an over emphasis on that
Now we don't have any specific idea on what it should look like but all our brands are higher end. Made in Canada, the UK and are based upon quality, safety, design and durability NOT price. Our products are not in Target, Walmart etc but in high end chain stores and boutiques
Here are somecompetative brands in our sector:
http://www.alevanaturals.com/
https://www.totsbots.com/
http://www.weeurban.com/
http://www.wemademe.com/
http://www.skiphop.com/
http://www.pigeon.com/
https://www.itzyritzy.com/
http://www.mustela.com/
http://applecheeks.com/
http://www.planetwiseinc.com/
If you have questions please send a direct message
Updates
I have received 400 designs and have to eliminate most of them. While I am attempting to provide comments on each its very time consuming
Most are missing the words consumer innovation.
Most appear to be the logo of a bank, insurance company, oil company or such an institution. They are cold and colourless
Also a graphic component
In order to concentrate on the ones that can work I am going to eliminate those that are NOT workable. You can then resubmit
Added Tuesday, May 9, 2017
TO ALL DESIGNERS!
Please DO NOT
Submit multiple versions of the same design
Submit multiple designs unless so asked to do
Submit another design until you have received my feed back
submit another design without reviewing my feed back
do not use pink or other gender specific colours
do not use black except sparingly
Please ensure your design has the following or DO NOT submit
1) consumer innovations
2) a graphic this means a graphic not a stylised version of LBP
3) mono colour use more than one colour
4) if it looks like its for a bank, insurance company or other institution
PLEASE do NOT send me a message saying check my design.I will get to it and provide feedback
PLEASE do NOT submit anything without reading the entire brief
I have almost 500 submissions and after 5 hours still have 300 to submit comments too. I am respecting your time by commenting on each one so please respect my time for having to review them all
may 5/ 2017
Added Tuesday, May 9, 2017
We have selected our final 3 designs. We will contact those designers to make any changes and make a final decision on May 19th
Please DO NOT submit anything further. If you are one of the 3 you will be contacted
Added Tuesday, May 16, 2017
Target Market(s)
Upper end of baby, maternity, pets, baby food and consumer products
Industry/Entity Type
Group
Logo Text
LBP
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- LBP and a graphic element. Must appear to convey high end product
- The logo must be more than just the letters LBP and some minor element
- NOTE:::Should also have consumer innovations as part of the design
Nice to have
- convey natural, organic and vegan nature of our products
Should not have
- any national affiliation such as UK or Canada
- DO NOT USE BLACK for a background or major component