Fitcation Guru needs a bold and playful NEW logo

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This customer received 134 logo designs from 45 designers. They chose this logo design from somani as the winning design.
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Logo Design Brief
We need a new logo! We're an Australian-based travel company that offers blogs, advice and booking solutions for people looking to take vacations that focus on fitness, adventure or mindfulness right across the world! Our new logo will be applied to all elements of our corporate identity, from web based to uniforms and will often sit alongside our corporate partners (airlines, hotels, tour companies, sports brands, ect).
Target Market(s)
29-39yo globally minded go-getters who value health and wellness.
Industry/Entity Type
Travel Industry
Logo Text
Our brand name "Fitcation Guru" should be featured in whatever font you feel suits the logo, and if you feel it suits the design you can incorporate our strapline: "Fitness. Adventure. Mindfulness."
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo and wordmark, including our brand name "Fitcation Guru".
- Must also be easily reproduced in mono (black and white).
Nice to have
- Ideally we don't want to change our full corporate identity, which features core colors blue (pantone 3005 C / R0 G116 B200), green (pantone 375 C / R148 G213 B0) and dark grey (pantone 447 C / R64 G64 B65), usually on a white background. But we're happy to consider all options that your creativity guides you on.