Minimalist logo for a technology-focused New York City real estate agency

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This customer received 182 logo designs from 81 designers. They chose this logo design from vadim reko as the winning design.
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Logo Design Brief
I need a minimal all lowercase or all uppercase text-only logo, preferably using Avenir Next font (attached) or something similar. I need it to be in black with a hard drop shadow in grey but in a format where the colors can be changed easily by me for use on various web/print formats, and the size can be adjusted for any type screen or print size, and also where I can easily remove/add back the drop shadow. Also need it to be in a format where I can add text myself to the logo (meaning also in a non-rasterized format where I can just add new text after the word sterea and then re-rasterize it.
Target Market(s)
real estate owners and customers
Industry/Entity Type
Real Estate
Logo Text
sterea
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Classy sans serif font (Avenir Next font included as an attachment or something similar)
- - Space between characters that accentuates elegance and confidence
- - All lowercase or all uppercase
Nice to have
- The style guide for this company indicates monochrome to be usually used, and red details sporadically (like website buttons, footers, some elements of letterhead). So for the logo I'd like it to be black or dark grey with a lighter grey dropshadow, but you show me your ideas as well.
Should not have
- Nothing other than text in the logo
- Not italicized