• US$150

• 117 designs

• 36 designers

---

Logo Design Brief

We need a new logo design for our CrossFit Box - CrossFit Bala. We are located in a larger gym but we are trying to really brand ourselves as our own CrossFit box and differentiate between the two. CrossFit is basically a functional training workout that is typically timed or scored. It is a combination of a lot of workout activities into one: push-ups, pull-ups, squats, weightlifting, rowing, running, etc. We're really looking for a clean & focused logo that can be used on all marketing materials- business cards, postcards, flyers, tshirts, hats, etc.

We are located in an old steel mill and there are a lot of remaining iron works in the area, with a newer bridge. I've attached some pictures. We were trying to somehow incorporate that into the logo, we thought it was a good representation of strength. We like the look of logos that have something that stands out as the symbol of the logo - think like the Nike swoosh - where it could be used with or without our full name "CrossFit Bala". So maybe if it was something that represented the iron works and on a t-shirt we used that symbol, rather than the full logo with our name? We also played on a little bit of CFB being representative of CrossFit Bala, possibly instead of having it all written out.

We definitely don't want it to look like a mascot, so I would stay away from anything that is animal like and we don't want it to be something cartoon like, we want it to be more serious.

We were established in 2014 if that helps. Located in Bala Cynwyd, PA. The sketches attached were just ideas, the logo doesn't necessarily have to look like any of them.

Target Market(s)

18-70, Physically Fit

Industry/Entity Type

Fitness

Logo Text

CrossFit Bala

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Represent Strength

Nice to have

• Would really love to see some sort of iron or steel design brought into it. Maybe some beams or a design representative of the beams/bridge. Would like it to say either CrossFit Bala or CFB, and have something else that could stand alone and be representative of the brand.

Should not have

• No animals or cartoon-like images. We're not looking for a typical CrossFit logo - no skulls, people holding a barbell, etc.

---

Files

Download all files - 5.9 MB