• A$480

• 67 designs

• 24 designers

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Logo Design Brief

The Good Living project aims to increase healthy eating and physical activity levels in the following target groups; people who are unemployed, people from a culturally and linguistically diverse backgrounds and people who are aged 60 and over. The project will work with these target groups in three disadvantaged communities in Melbourne. Programs to be developed include walking and cycling groups, community kitchens community gardens and other active lifestyle programs.

We would like a text based logo to brand all project materials with, including corporate stationary, brochures, flyers, posters and online.

We would like a contemporary design which is ‘fresh’, ‘vibrant’ and ‘positive’. It needs to have broad community appeal with consideration for the target groups described above. It also needs to appeal to project sponsors (local and federal government). The design will be associated with the promotion of ‘healthy’ and ‘active’ lifestyles. It requires a balance between having a ‘community-feel’ without being too casual/lacking credibility.

We would like the logo in jpeg and eps formats, and branding guidelines to be provided that outline basic visual guides on how to use the logo and a description of colours and fonts used.

Logo development capable of being used in all formats is the first stage of brand development. We will then be looking to develop templates.

Notes regarding logo text - We are undecided on whether the words ‘the’ and ‘project’ need to be included in the logo design. We think it probably does to provide context – however the focus of the logo should be the two centre words ‘Good Living’.

Industry/Entity Type

Government

Logo Text

the Good Living project

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The project has three sponsors and we seek your advice/approach as to whether their logos/text should somehow sit closely with the Good Living logo or else be grouped into a single image and placed separately on any promotional material (perhaps with a simple design that stylistically connects it to the main logo).
  
  The sponsors of the project are: City of Kingston (logo), City of Bayside (logo), and Commonwealth Government (text: “This initiative is funded by the Australian Government”). See attached Council logos (portrait and banner versions for each are available – the designer can select which version works best with the Good Living design).

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Files

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