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SPORTSTAR logo
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This customer received 160 logo designs from 46 designers. They chose this logo design from Omee as the winning design.
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£150
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160 designs
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46 designers
Logo Design Brief
We need a logo for a new company based in the UK, called 'SPORTSTAR'.
We will be developing a small range of quality clothing for boys and girls playing racket sports in clubs and teams.
Our initial products will be performance t-shirts, hoodies and track suits, and the logo is to be used on the clothing and in marketing materials.
We would like to see designs for a suitably sized logo that will be located on the front of t-shirts on the left hand side at breast height.
The design should be smart, inspirational, cool, and appeal to youngsters. We want to create a 'must-have' brand that kids will wear primarily on court, not a fashion item.
The brand needs to build up a strong association with individuals and teams playing racket sports.
Updates
Thank you to everyone so far who has submitted a design agreed to submit a design. The response has been fantastic, with one or two pleasant surprises. I have uploaded an update to the brief, please have a look. The update provides general feedback on the types of designs that we have received so far, and examples of other logo concepts that we would consider based on some of hte surprise designs which we had not thought of but really like. I hope this helps.
It is our first tome on design crowd, so please bear with us, and thank you again for all your designs.
Added Friday, January 20, 2012
Project Deadline Extended
Reason: We are market testing final designs on 28th and then will make a decision.
Added Tuesday, January 24, 2012
Target Market(s)
Boys and girls aged 13-19
Industry/Entity Type
Marketing
Logo Text
SPORTSTAR
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We feel that a key aspect of the logo is a star, and we would like a star graphic linked to the logo text. This is key as our marketing message will focus on the wearers who will be the sports stars of tomorrow.
In order to keep production costs down, if possible we want to minimize logo colours to all black for light coloured t-shirts and all white for dark coloured t-shirts
Nice to have
- We will also consider designs that include red, white and blue, reflecting the UK Union Jack flag in order to give a strong British feel, particularly in Olympic year. Upper or lower case fonts can be used.
Should not have
- We do not want the logo to include images of rackets or balls. While we will be targeting racket sports initially, if the brand is successful we may want to roll out to other sports.