• A$200

• 65 designs

• 28 designers

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Packaging Design Brief

i'm a fine wine store based in new zealand which buys quality bulk wine and bottles it, passing on the significant savings onto the customer. i require a brand name and design which is cool/ sharp and contempory. the wines will be all still wines, there won't be any sparkling wines under this brand. i've used brand names like boutique wine company for previous designs/label but want something more edgier. we thought about a brand name 'good as it gets' or 'boutique wine co' but couldn't get a design to match the title of brand, if you have any thoughts on this send thru your design. take into account color they have to be bold as i am printing these thru a digital printer. the label is a wrap around design, the dimensions are approximately 80 or 90 mm high and 210 mm wide. have a look at these links, i think they have some x-factor to them: http://www.roclandestate.com/store/product_images/p/855/grazia__34476_zoom.jpg: OR

http://static3.wine-searcher.net/images/labels/35/24/shot-in-the-dark-shiraz-petite-sirah-south-australia-10203524.jpg: OR

http://www.applejack.com/ui/productimages/25223/25223_w240.jpg: OR

http://www.truewines.co.nz/images/viewWinery.php?pic=238291

Take into account i have to be able put a wine desription on the back label, barcode and a few technical details required by law. on the front label all i require is space to put the grape variety, area and vintage. i need the grape type to really stand out.

Target Market(s)

am after a label the cool/edgy/contempoary that appeals to the educated well off customer that willing to give something new a go by the look of the label that is cool and edgy.

Industry/Entity Type

Boutique

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• bold bold bold, it must stand out on the shelf

Nice to have

• a title/brand name that links what i'm doing, from what i'm doing the name 'boutique wine co' is probably best suited.

Should not have

• basic boring artwork and small text, the bigger the text the better