Yoga Junkies
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This customer received 95 logo designs from 32 designers. They chose this logo design from Raoul Camion as the winning design.
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Logo Design Brief
A small group of fun-loving, well traveled, health enthusiasts are creating a company and website that will be in service to the yoga and wellness community.
We are looking for a logo that conveys the following words:
-Wellness
-Inner Peace
-Simplicity
-Fun
-Uplifting
-Adventure
We prefer a simple and clean design that incorporates the following:
1) The words “on retreat” in a clean and simple font (nothing curly nor fancy).
2) The two words can be assembled in a variety of ways: “onRetreat”, “on retreat”, “OnRetreat”, “On Retreat”, etc.
3) There should be a simple icon included that is circular in shape. Perhaps a mandala, a flower, the sun or some other zen like object that has an uplifting effect.
4) The icon can be before, after, above, below, behind or in between the words “on retreat”
5) Colors: Open to suggestions (gold, maroon, green, blue are good possibilities)
6) There are two tag lines, it’s optional to include them in the design:
Tag line option 1: Yoga. Meditation. Wellness.
Tag line option 2: Simplicity. Freedom. Adventure.
Usage:
The winning logo will be used for marketing material, website, banner ads and print documents.
Good luck!
Updates
Hello Designers -
Can someone try to incorporate an icon that resembles a globe? (showing north/south America continents).
So far, I am leaning towards the icons that are smaller in size and doesn't overwhelm the text. A darker text works better as does two tones (i.e. "On" in one color and "Retreat" in another color).
Thanks!
Added Tuesday, January 10, 2012
Industry/Entity Type
Marketing
Logo Text
OnRetreat
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.