Simple Clean Menu for 'Baked Cookies & Dough'!!!!

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This customer received 24 menu designs from 19 designers. They chose this menu design from Chimo as the winning design.
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Menu Design Brief
We are needing a menu for a cookie & cookie dough shop in the Philadelphia PA area called 'Baked' We make delicious edible cookie doughs and warm cookies.
Attached to the project is the following
1. The menu content and pricing
2. A competitors menu (we want it to look better than theirs!)
3. Our logo
4. Some Images of what we serve so you better understand.
5. A hand drawn sketch we made (keep in mind we do not want a vertical menu... its just to help get your mind going)
We want the menu to be horizontal and the sections should be divided in columns from left to right not top to bottom. Column 1 - cookie dough section(with toppings at the bottom), Column 2 (or 2+3)- Gourmet cookie and signature cookie column, Column 3 (or 4) -bakedwiches and drinks
We would like custom icon designs for the dough with 1,2,3 scoops - (refer to drawings) for the cookies (not necessarily every flavor), and definitely for the bakedwiches.
The dimensions of our in store sign will be 29.75 inches h x 69.5 inches w horizontal and it will be hanging on the wall and we need all source files and infinitely scalable photoshop pdf and of course follow a lighter color scheme according to our logo etc.
Industry/Entity Type
Shop
Font styles to use
Other font styles liked:
- Refer to Description + Documents
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Refer to Description + Documents
Nice to have
- Refer to Description + Documents
Should not have
- Refer to Description + Documents