Create a logo that explains the benefit and offers high recognition for my innovative bike rack
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This customer received 94 logo designs from 23 designers. They chose this logo design from LIZZY LO as the winning design.
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Logo Design Brief
I created an entirely new approach of a bike rack for recreational vehicles (campers). By attaching the bikes vertically to the end of your RV, a lot of issues are eliminated:
The bikes are easily and securely attached to the RV.
Onle the tires are contact points to the rack.
No clamps attach to the frame, not damage of paint or carbon frames
The bikes are spaced much further apart so they do not touch each ohter during transport leaving scratches and marks.
More capacity: up to 6 bikes.
The rack fits all kinds of bikes but will primarily sold to Mountainbiker. Hence I would like the bike in the logo to show a mountain-bike.
Since the approach is entirely unknown, my logo ideally covers two aspects:
1. Very high recognition, in order to use it on my website, flyers, vehicles, beach flags, t-shirts...
2. The viewer already gets an idea from the logo what my product is and does.
A lot of detailed pictures of the product as well as benefit descriptions can be found on my website: www.vertical.bike
While you are at it, feel free to leave comments in my blog;-)
Target Market(s)
The bike rack will be distributed in europe.
Logo Text
The logo may include the url "www.vertical.bike", this is optional though
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Unique logo with high recognition.
- Graphical explanation of product/use
Should not have
- I do not envision a pure text based logo which does not give any indication what the prodcuct is.