Benevolence Pictured!

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This customer received 170 logo designs from 56 designers. They chose this logo design from nikkiblue as the winning design.
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Logo Design Brief
Design a logo for a charity which will attract the attention and gain the confidence of potential donors.
The Benevolent Relief Fund is a registered Australian charity which can receive tax-deductible donations. It does not apply money itself but selects other worthy causes and makes grants to those charities.
Updates
For those designers incorporating the initials TBRF in the logo design, we usually refer to The Benevolent Relief Fund in short as BRF (i.e. without the T). You might like to consider using BRF rather than TBRF when submitting designs incorporating the initials. Apologies for not making this clear from the outset.
Added Tuesday, April 25, 2017
Target Market(s)
individual and small business charity supporters
Industry/Entity Type
Charity
Logo Text
The Benevolent Relief Fund
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo needs to be fun and modern but inspire confidence that the charity is trustworthy.
Nice to have
- Would be good if the design works with the logos of other charities that this fund supports.
- Attached are the logos of some of the other charities that this one will be working with, and also the 'registered charity tick' which must not be incorporated into this logo but may shown on the same webpage.