Logo and/or Wordmark for Marketing Consulting Company
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This customer received 393 logo designs from 118 designers. They chose this logo design from van klompen as the winning design.
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Logo Design Brief
Need a logo and/or wordmark for a marketing consulting company called Medosaic working in the medical device and healthcare fields.
Looking for a logo that evokes the following concepts:
- medical science
- healthcare
- marketing experience, expertise
- modern
- professional
- simplicity
- confidence
About the name:
The name is a blend of 3 concepts:
Med – medical
Mosaic – the concept of diverse elements coming together to create a comprehensive vision/image, a unified whole. My marketing experience is diverse and varied, where I have worked across a multitude of roles and projects, but I am able to synthesize all these elements to align with the company’s strategy. I can also set the strategy/vision, so I can see the whole picture as a final destination, yet also know how to deconstruct it into the discrete projects and action items needed to achieve that vision.
Mosaic – the concept of designing something from variable, repurposed materials. Modern mosaics are often created with things that are otherwise not considered beautiful or “art,” but once they come together, there is beauty in the final picture. My approach to medical marketing is to incorporate more creative imagery over the typical mundane approach to messaging and promotions.
About our practice:
We provide experience in a wide range of medical marketing capabilities to emerging companies who may not yet be ready for a full-time marketing hire. We partner with startup and established companies for collaboration with existing marketing team on key projects/deliverables. We offer leadership and team/project management for large-scale activities such as commercialization and product launch, physician, patient & hospital marketing campaigns.
Target Market(s)
Medical device and healthcare companies - both startup and established. Clients are looking for marketing partner to help with new product development, market launch, commercialization, ad and promo, and building relationships with key opinion leaders.
Industry/Entity Type
Marketing
Logo Text
Medosaic
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern in look & feel.
Nice to have
- Open to logo and/or wordmark
Should not have
- Should not evoke pharmaceuticals or palliative care.
- Should not include:
- - Cauduceus symbol
- - Asclepius symbol
- - DaVinci man symbol
- - H for hospital sign
- - cross/plus sign '+'
- - use of icons for people
- Should not use red as a predominant color (okay to have some accent red)
- Should not over-emphasize blue and grey tones (because so many medical companies use these colors)