• S$270

• 210 designs

• 55 designers

---

Logo Design Brief

Name: euporeo
Tag line: seeking prosperity

Elevator pitch: personal wealth management products aimed at maximising your purchasing power for specified goals --- the more goals you specify, the higher your purchasing power!

A logo is needed for a wealth management startup, called Euporeo, which is a Greek word meaning "to prosper". Our product is a wealth management software, which allows investors to specify their life goals, such as desired levels of wealth, housing, health, and income over their lifetime, and the software creates a personalised wealth management strategy based on their needs, drawing upon the cutting-edge academic research in asset management and decision making under uncertainty.

The startup develops personalised algorithmic wealth management solutions, available as web, mobile, and desktop applications, for individual as well as well institutional investors, and has three unique features:
1) unlimited choice: investors are allowed to specify their life goals, such as desired levels of housing, health, education, health, travelling that investors wish to maintain at various points in their life;
2) personalised solution: a personalised wealth management solution is designed for each based on the specified life goals.
3) integrated design: the product integrates traditional wealth management products, such provision of retirement income, health and life insurance, into a single asset management solution that incorporates all such needs.

The final design should ideally reflect some of these unique features of the product, and should resonate with the word euporeo, meaning "to prosper".

Target Market(s)

Broad: individual investors seeking pension, insurance, and other wealth management products, as well as mutual fund managers. Particular target are young, tech-savvy people who don't already invest their savings, and find traditional investing too cumber some. Similar brands: acorn.com, wealthfront.com, betterment.com, smartfolios.com, stash.com.

Industry/Entity Type

Asset Management

Logo Text

euporeo

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• It would be nice if:
• The logo resonated with the word prosperity; the focus on goal-oriented investing; and a blend of artificial intelligence and human needs to reflect our aim of seeking human goals with algorithmic solutions.