Applied Creative Works Needs a Logo Design
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This customer received 202 logo designs from 47 designers. They chose this logo design from Th3o as the winning design.
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Logo Design Brief
Applied Creative Works offers "marketing architecture" --we help companies build their marketing structure and programs and we offer the tactical services needed to execute those strategies (brand development and management, graphic/Web design, email marketing, social media strategy, content strategy, copywriting, SEO/SEM, etc).
Updates
Project Deadline Extended Reason: Extending deadline from 2 days to 5. Added Wednesday, April 12, 2017
Target Market(s)
engineering firms, starts ups, non profits
Industry/Entity Type
Marketing
Logo Text
Applied Creative Works
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- one letter as an image (see logo concepts attachment)
- Would like to see elements of geometry/architecture and art fused into the image
Nice to have
- A logo with a key visual that could be a stand alone seperate from the text part of the logo
- The incorporation of geometry, architecture, or math symbols into the logo (perhaps as a letter- see attached concepts)
- I'm leaning toward a green/grey color scheme or an orange/grey color scheme. Might also consider bright blue/grey (other ideas are welcome too).
- I really like the idea of an art pallet that reveal gears behind it (there is an example in the attached concept document)- something that cleverly communicates both art/creative as well as precision/math/architecture.
Should not have
- flowers, anything too feminine, no pink, no red letters.