Aerial Adventure Company Needs a Fun, Clean, Simple Logo

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This customer received 289 logo designs from 113 designers. They chose this logo design from Explosive Design as the winning design.
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Logo Design Brief
We are an Aerial Adventure and Zip Line company that needs a new logo - but we DO NOT want a logo with someone on a zip line (everyone has those). Our attractions/products include aerial adventure courses, zip lines, giant swings, bungee jumps, freefall events, aerial pedestrian bridges, etc. Anything where people put on harnesses and do adventurous and challenging activities up high!
We want a simple logo that expresses the feeling of someone that just jumped off something, or has just made the decision to jump off something.
We like: the concept of playing in air, being suspended in air, clouds, blues
Keywords: air, light, float, jump, adventure, play, challenge, risk, joy
NOTE: The logos we uploaded include a current logo (blue), as well as a logo concept (black and white).
Target Market(s)
Adults, families with children 12-17 years old.
Industry/Entity Type
It Company
Logo Text
AirPlay Adventures
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo should appeal to adults. If a choice needs to be made on which words to emphasize, the word "AirPlay" should be most prominent. Simplicity and beautiful design are important to us. The logo should be able to be adapted to grayscale/black and white.
- We need final editable files in the most common formats (EPS, JPG, PNG, and PDF).
Nice to have
- We have multiple locations, so a logo that can accommodate different location names would be good. For example, the main logo says "AirPlay Adventures", but additional logos may be developed to read "AirPlay Fort Lauderdale", "AirPlay Hawaii", etc. instead. NOTE: The winning designer is likely to be engaged to develop these additional edited logos.
- Logo should be able to be adapted to different formats (1x1 social media profiles, etc.)
Should not have
- An image of someone riding a zip line.
- Clutter.