DMR Tourism APP Icon

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This customer received 77 icon designs from 17 designers. They chose this icon design from OKI Design Studio as the winning design.

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Icon Design Brief

PLEASE NOTE: This is for an App icon. The design must work within the square boundaries of the app icon shape.

We require an app icon designed for a tourist visitation app which will be used on both iOS and Android phones and tablets.
Our region "Daylesford and the Macedon Ranges" is known as being the rejuvenation and well being location in Country Victoria. It is a rural setting focusing on: food, wine, local produce, relaxation, style, mineral springs, music and food festivals and events, Australian wildlife and bush walking. A mix of quaint historic villages, city quality food venues.
Attributes of the region are: Proximity To Melbourne, Spa and Holistic Treatments, Natural Springs, Creative villages, Quality Accommodation And Restaurants,
Intimate wineries, Local produce, Mt Macedon, Hanging Rock, Heritage trails

Our audience is between the ages of 32 and 52, primarily medium to high income professionals. These tourists typically visit our region for a breakaway from city life. Typically they will visit for a few nights as a city escape, for a romantic weekend to experience the indulgence of the region

The app will provide visitors to the region a fully offline touring and discovering tool to explore this beautiful region is Victoria, Australia.

Here is a link to our facebook account: https://www.facebook.com/DaylesfordMacedonRanges
Here is a link to our government tourism website: http://www.visitvictoria.com/dmr

Our brand web colours are: 55517B, A17AAA, 844C54, CCC89F, 69923A, 435125
And our title font is: Gottomat book

The icon may include the name (must be in all CAPS and in the font Gottomat book): DAYLESFORD & THE MACEDON RANGES. However this is not essential.

Info Icon
Updates

Project Deadline Extended
Reason: Design brief was originally posted under the wrong category of 'logo design', this has been corrected to 'icon design' and we have extended the deadline to compensate for this.
Added Saturday, November 02, 2013

Project Deadline Extended
Reason: We're extending the deadline by 3 days to allow time for final designs and tweaks to come in.
Added Monday, November 11, 2013

Target Market(s)

Our audience is between the ages of 32 and 52, primarily medium to high income professionals. These tourists typically visit our region for a breakaway from city life. Typically they will visit for a few nights as a city escape, for a romantic weekend to experience the indulgence of the region

Industry/Entity Type

Government

Logo Text

DAYLESFORD & THE MACEDON RANGES


Logo styles of interest
Emblem Logo

Logo enclosed in a shape


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Be an app icon, format is square.
Nice to have
  • The icon can include the name (must be in all CAPS and in the font: Gottomat book); DAYLESFORD & THE MACEDON RANGES However this is not essential.
Should not have
  • the visitvictoria jigsaw logo

Files
Payments
1st place
A$360
Participation payments x 2
A$20
Total
A$400

Project Deadline
14 Nov 2013 06:30:42 UTC
Language

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