new identity and look needed for wellness counselor

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Logo Design Brief


Business name: Flourish
Tagline: In Your Life

"Flourish In Your Life" is a blog that provides women information about natural and healthy options regarding conception, pregnancy, birth, breastfeeding and other postpartum issues, and raising a family. I am relaunching the blog to also include consultations, helping women "intentionally life a whole and well life" in the realms of "life, family, faith and health."

In addition, I sell products under the brand "Flourish". I sell homemade beauty products (ex: anti aging serums, body butters); homemade health treatments (ex: cough rubs, Immunity Spray); and nutraceuticals (vitamins and supplements that help conception, support pregnancy, weight loss, detoxification, vitality.)

I would like the logo to be classy/sophisticated yet uplifting, using dark teal as a primary color. I would also like the tagline incorporated into it. Though I target women, I do NOT want a logo that is so feminine that it cannot be used on the supplements. (Hence why I am rebranding.)

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Updates

Project Deadline Extended
Reason: There are so many great designs! (Thank you, everyone for your participation)...and a few logos that have really caught my eye. Now that I've narrowed down to the top five, it's a matter of perfecting them to fit my needs.
Added Wednesday, April 5, 2017

Target Market(s)

child bearing females 20-45 y/o with or wanting children; likely of Christian faith

Industry/Entity Type

Health And Wellness

Logo Text

Flourish


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Decorative
Script

Colors

Colors selected by the customer to be used in the logo design:

00a990
33b8a4
ffffff
ebebeb
fbee3e

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Please include slogan/tagline: in your life
  • Versatility of use. Logo will be on the blog, stationery as well as beauty products, health products and supplement bottles.
Nice to have
  • "Flourish" in a cursive font and tag line in a sophisticated one.
  • I appreciate white space and simplicity.
  • Watercolor may be considered.
Should not have
  • No flowers, no excessive embellishments of the word Flourish

Files
Download all files - 0.1 MB
Payments
1st place
US$150
Participation payments x 3
US$18
Total
US$204

Project Deadline
09 Apr 2017 22:14:56 UTC
Language

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