• US$150

• 84 designs

• 29 designers

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Logo Design Brief

Our new winery business, Crosswicks Creek Estate, needs a logo to form the basis of our brand promotional and marketing efforts. The initial Avventura vineyard was planted on a picturesque hillside in rolling central NJ farm country. Neighboring the hill is a pair of lovely ponds fed by streams of the Crosswicks Creek watershed. It is within this context that the Crosswicks Creek Estate Winery will be built. We’d like these features of the property employed as design elements in our logo, reflecting the physical beauty of the winery setting.

Our intention is to use the logo as the focus of all communications media, from business cards and stationary to website and social media, wine bottle labels, tasting room menus, marketing documents and signage. It is our belief that the logo should be modern and uncluttered, using clean, unadorned text font to identify our business, Crosswicks Creek and backed with abstract graphical references employing shapes and colors that reflect the hillside location of the vineyard and its proximity to ponds and creek. As the logo will appear in media viewed close at hand as well as at a distance, its scalability should be an important consideration. For the sake of simplicity, the words Crosswicks Creek should be emphasized.

We have provided a logo developed for the Avventura vineyard, which gives an abstract approximation of the vineyard. The Crosswicks Creek logo should be related in style and colors to the Avventura logo, making visual and color references to some combination of the vineyards planted on the hill, fed by ponds and/or creek. The word Avventura must not appear in the CC logo.

Target Market(s)

Wine consumers

Industry/Entity Type

Business

Logo Text

See task description, logo should include: Crosswicks Creek

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• text: Crosswicks Creek
• some combination of abstract images of hills, vineyard, ponds and/or creek using colors that reflect the landscape

Nice to have

Should not have

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Files