Packaged Food Brand Needs a Logo Design

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Contest winning design

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This customer received 159 logo designs from 38 designers. They chose this logo design from ESolz Technologies as the winning design.

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Logo Design Brief

We need a logo design for a new packaged food brand called 'Delicacy' together with a lock-up of the tagline of 'feel the deliciousness in every bite!' We will use the brand to market a wide variety of food categories from nuts, dried fruits, spices, cooking chocolates, baking ingredients, cereals, grains and pulses.

Please refer to the attachments for logos of existing brands as inspiration. The attachments are purely for inspiration, not to infringe on anyone else's TM and copyrights

Target Market(s)

The brand is targeting both mothers and professional chefs and therefore should be broadly approachable and convey affordable premium

Logo Text

Delicacy


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Decorative
Script

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • - The logo must be designed with a lock up of the tagline (feel the deliciousness in every bite!)
  • - Fitting with the brand name, the look and feel of the logo should convey values of healthy gourmet food, high in nourishment and a sense of delightful taste with a 'simplistic', 'less-is-more' type of a design style
  • - Should be versatile to fit with all the above categories
Nice to have
  • - Incorporate green to convey healthy, organic values
  • - Use of gold and/or silver and/or purple to convey premiumness
Should not have
  • No use of animals in the logo

Files
Download all files - 0.9 MB
JPG
Payments
1st place
US$150
Participation payments x 3
US$40
Total
US$270

Project Deadline
01 Apr 2017 14:39:24 UTC
Language

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