• £150

• 20 designs

• 8 designers

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Logo Design Brief

I need a logo for a new company I'm in the process of creating - called 'GourmetBrew'.

'GourmetBrew' will be a monthly subscription-based service for lovers of craft beers and good food. Each month, subscribers will receive a gift pack of beers from a different independent brewery (from the UK or around the world), along with the 'ideal snacking accompaniment' hand-picked to suit that beer, and unique tasting notes.

The focus is definitely on the beer (NB; the food is just an accompaniment), so the logo should also focus on this aspect of the business.

I'm completely open to which colours are chosen (although I would like a design that is still recognisable in a variety of colours and black and white). I also don't mind whether it's just lettering, or whether some kind of beer-related icon is also incorporated within the design (e.g. pint glass, beer bottle, etc) - am looking for some creativity.

I have a tagline of 'Embrace The Taste' - but I don't mind whether this is incorporated within the logo or not. Similarly, the website for the business will be www.gourmetbrew.co.uk - but I don't mind whether that's included in the logo or not.


BELOW IS AN EXTRACT FROM A PROTOTYPE COMMUNICATION REGARDING THE COMPANY - WHICH MAY GIVE A BETTER INDICATION OF THE TYPE OF APPROACH / TARGET MARKET WE'RE AIMING FOR:

GourmetBrew – PROTOTYPE COMMUNICATION

Welcome to the world of GourmetBrew.

- where we’re not afraid to say “you must be bloody joking” to the world of tasteless lagers and and mass-produced beers from soulless industrial giants.

The craft beer market in the UK is small, but it’s growing …and it’s growing FAST.

No longer is an appreciation of good beer seen purely as the domain of pipe-smoking old men with beards and no friends, sat in stuffy old pubs out in the back of beyond (…although we at GourmetBrew are secretly determined to become one of those old men in a few years time…)

…the Craft Beer revolution is vibrant, it’s dynamic, it’s real and it’s happening in towns and cities throughout the UK.

GourmetBrew is your own personal window to this ground-breaking emerging market.

Each month we’ll feature the beer of one of the UK’s best independent breweries, along with our unique tasting notes and the perfect snack to compliment that particular brew.

- we might not change the world …but we can certainly make it a little more flavoursome.

…if God had wanted us to drink watered down fizzy lager, he wouldn’t have blessed us with the ability to taste.

Embrace The Taste.

Industry/Entity Type

Industrial

Logo Text

GourmetBrew

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Look and feel

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