• US$150

• 213 designs

• 37 designers

---

Logo Design Brief

We need a logo for our Washington D.C- area store selling high-end leather goods made in Italy. We are located in a district with many independent boutiques. We sell purses, handbags, wallets, belts, and jackets, in addition to scarves, stationery, etc.. The logo should work for signage, shopping bags, business cards, etc., but we also need to be able to use it on the internet, in social media and our website.

We need a design that is clean, elegant, easily understood, and on the serious side. The logo should look good in black and white, but other colors like dark blue, dark red, rich brown, or gold could be appropriate. We sell products for both men and women, so the design should not be overly feminine. We want to communicate quality and luxury, but not glitz or glitter.

The name of the store is "Serafino." The subtitle would be "Fine Italian leather & accessories." The name and subtitle may look better in all lowercase letters. We liked the "simplo" font, especially because it emphasizes the "f" in the middle of our name, but other fonts could also work. A script font may be appropriate for the subtitle. We would need a versions with and without the subtitle.

We would love to see elegant designs that incorporate a monogram or other symbol that would come to be associated with our store.

Thanks!

Target Market(s)

Upmarket, educated, well-traveled men and women, 25 - 65.

Industry/Entity Type

Store

Logo Text

Serafino Fine Italian Leather & Accessories

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• simplo or similar

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Clarity, elegance, and a balance between the masculine and the feminine. Should be easy to read and understand.

Should not have

• Anything cartoonish or cute. No pink, lavender, light blue, or other pastels/light colors.

---

Files

Download all files - 1.2 MB