• NZ$270

• 303 designs

• 128 designers

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Logo Design Brief

We need a new logo for our game company. The company, Strategy and Conquest Games, started off eight years ago making turn-based war games. Recently, the company has changed direction and is now developing casual games. We intend to down-play the war games background by calling ourselves S&C Games. We are looking for a new logo that will appeal to casual game players.

You can see our current logo at www.strategyandconquest.com

One of the company founders is a Kiwi, and we like the idea of giving the logo a subtle New Zealand component. Our thinking is to incorporate the Kea into the logo. The Kea is a native bird of New Zealand. Here is a link to some information on Keas from a NZ Government website: http://www.doc.govt.nz/kea

The logo will be included on company letterhead and business cards, as well as games created by the company. We will also at some stage update our website to include it as well.

The attached file is about as far as we got before we ran out of design ideas.

Target Market(s)

Casual Gamers

Industry/Entity Type

It Company

Logo Text

S&C Games

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the Company name

Nice to have

• Colours: We have no direct preference on this but are looking for simple clean colours. We want the logo to look clean, fresh and not cluttered or overly complex. I realise that's not a huge amount of help but I think we can tweak the colours once the design is set.

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Files