• €210

• 201 designs

• 64 designers

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Logo Design Brief

We need a logo for our company "ConnectedValue", located in Munich, Germany. We are enabling (industrial companies) to offer connected products and machines as a Service by (1) managing pay-per-use pricing, (2) transforming smart products in smart assets investors can invest in, and (3) financing the pay-per-use business models with the smart product/machine as a collateral.

The design should be highly professional and "serious" since we are targeting mid-size industrial companies (e.g., equipment providers) on the one side and institutional investors on the other side. It would be great, if we could build in a reference to the connected industry and bring in the idea of transforming smart and connected products in smart assets (using the data on usage etc. to make risk and returns transparent to investors) across. It would be very good, if we could use the connected dots of the connected innovation (CI) logo enclosed, since we are cooperating with connectedinnovations. But it should also differentiate. Connected innovation is a buses builder for IOT business models while connected value is enabling pay per use pricing and is financing connected machines.

Target Market(s)

1. Producers of machines and equipment, that are connected to the IoT.
2. Institutional Investors in connected machines

Industry/Entity Type

It Company

Logo Text

ConnectedValue

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Logo: The Logo should either play with the initials (CV) e.g., as depicted in the photo (playing with the Idea of using C and V to form a Tachometer depicting the amount of Value left in the machine (like a car loosing value with the miles driven), or should symbolize the connection of machines and financing.
• 2. The company name: ConnectedValue

Nice to have

• Clean professional design
• Bring across:
• 1. idea of transforming "smart products" into "smart assets" investors can invest in
• 2. Connectivity
• I have added another sketch. Please try to play with to colors and repeat the colors in the logo (the color of connected in the "c" and the color of value in the "v" of the logo. Try to bring across the "value" idea, e.g., by extending the right side of the v in the company name (ConnectedValue). The Fonts is important. should appear serious without being to playful. The logo should be to the left of the name and not much larger than the name.
• Cheers, Titus
• I added a logo I like to the image section. It would be great if we could use the color of the "FINLEAP" Name. I still would stick with the idea of having a second color. It would also be great if we could use capitals and minors for ConnectedValue to separate the words

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Files

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