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LCC Partners - Corporate logo design
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This customer received 191 logo designs from 71 designers. They chose this logo design from V Solutions as the winning design.
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Logo Design Brief
Need logo design for new business based in Sydney. The business is a consulting business working in the areas of leadership, culture and change (hence the "LCC").
I don't know if it will work as part of the logo itself, but the tagline will be "Your partners in Leadership, Culture and Change". If that doesn't work with the logo, the tagline could be abbreviated to "Leadership | Culture | Change", but these words somehow need to be in the logo.
Our preferred clients will be public sector (government) organisations and larger corporate organisations, so the logo needs to be corporate rather than "gimicky".
I would like the logo to feature the colour blue in some way, perhaps also grey or black. As long as it has some element of blue, I am happy for designers to consider other complementary colours.
It would be good to have a logo that can be represented in both landscape/portrait formats and that is readable if it needs to be reproduced quite small (as on business cards).
Our consulting services all relate to managing people, so it could be good to have that represented in some way. We work with clients to improve the capability of their leaders, to improve workplace culture in order to improve their results, and also help them manage the "people-side" of change (restructuring, improving communication, training etc...). It's all about improving results, moving forward, building engaging workplaces, people, teams etc..,
Updates
Hi all. Thank you for your designs, I received a lot(!). There are some really good ones among them and we are currently going through the process to select a winner. We'll be in touch with the winning designer soon. Thanks again for your contributions.
Added Thursday, April 13, 2017
Target Market(s)
Our preferred clients will be public sector (government) organisations and larger corporate organisations, so the logo needs to be corporate rather than "gimicky"
Industry/Entity Type
Management Consulting
Logo Text
LCC Partners, with tagline "Your partners in Leadership, Culture and Change" or "Leadership | Culture | Change"
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
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Bold
Playful
Serious
Traditional
Modern
Personable
Professional
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Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Refer project description
Nice to have
- Refer project description
Should not have
- Must not be "gimicky", needs to be corporate/professional