• US$150

• 185 designs

• 54 designers

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Logo Design Brief

We need a logo for a new studio we are opening in the Philadelphia suburbs called "Pop Fit Studio" also known as Pop Fitness Studio - where music inspires movement. We offer music driven group fitness classes that help make working out fun. Why run on a treadmill when you can feel like Beyonce's backup dancer? Some of the classes we will offer include cardio dance classes: like PopVideoStar and Chart-topping singles as well as barre workouts: BarreBootcamp, BarreBlast, BootyBootcamp, CardioBarre and more. We will also offer nationally recognized programs like LaBlast, Pound and Red Hot Dance Fitness.
Basically group fitness with a pop soundtrack

Target Market(s)

women and some cool guys who love to move with music.
ages 18-55
middle to upper middle class
other places they shop: lululemon, athleta, starbucks

Industry/Entity Type

Fitness

Logo Text

Pop Fit Studio

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Logo styles of interest

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Font styles to use

Other font styles liked:

• open to any options

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• must be cool and hip but also clean and refined
• not dated so it appeals to a variety of age groups

Nice to have

• a design that isn't necessarily tied to any particular color - makes it much easier to later merchandise

Should not have

• no "fit bodies"
• we are not selling a fitness look but rather a feeling and a quality of life
• we are all inclusive and have clients of all shapes and sizes and don't believe in "bikini bodies" or getting buff
• we move to be healthy and happy

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Files

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