Tech start up needs a logo design

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This customer received 191 logo designs from 65 designers. They chose this logo design from JoGraphicDesign as the winning design.
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Logo Design Brief
We need a logo design for a new technology start up. We are a cloud based software solution and we manage and analyse costs on behalf of business users. We would like to see modern and clean designs that are not complicated with elaborate fonts or typefaces - simple is best. The use of modern and sophisticted colours is required. We are happy to consider an icon/logo to compliment the typeface. The logo should look good in one or two colours including greyscale. The name costcapture.com can be distriguished by the words "cost" and "capture" using colour etc but we are open to consider designs with all the same colour. WE DO NOT WANT complicated or elaborate fonts or typefaces....simple is most definitely best.
Our service is innovative, new and modern and our logo must reflect that. Our service will initially be available in USA, UK, Australia, New Zealand, South Africa, Canada, Ireland and other english speaking countries. We will be targeting business users so the logo much be professional and reliable but not too unfriendly. The winning design(er) will be the one that reflects on a simple but strong design that focuses on our confidence and innovation in the service we are promoting.
Target Market(s)
Businesses
Industry/Entity Type
Business Software
Logo Text
costcapture.com
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple, clear and modern fonts and typefaces and colours
Nice to have
- we would like to see options with and without an icon or logo to accompany the words costcapture.com
Should not have
- complicated fonts or typefaces and use colours that are too obvious