Startup FinTech / Behavioural Science company needs website redesign

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This customer received 70 web designs from 13 designers. They chose this web design from rightway as the winning design.
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Web Design Brief
We are a startup company interested in redesigning our website. We have most of our content created already (viewable at www.poundwise.co), but are interested in an upgraded look and feel. We are happy to adjust content as well based on design input. We will move hosting from setmysite to godaddy or similar hosting service, so portability of files is important to us. Our team will have the ability to make minor tweaks/content adjustments, but would look to engage with someone for more-comprehensive enhancements in the future.
Updates
Project Deadline Extended
Reason: Other business needs prevented me from providing timely feedback. I will work on feedback over the next two days but wanted to give additional time for design submissions and revisions.
Added Wednesday, March 22, 2017
Target Market(s)
Financial advisors in the US and UK, as well as potential end-users of the tools and potential investors
Industry/Entity Type
Information Technology
Coding
Coded - Design and coding required
Number of Pages Required
1 page
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Lighter, cleaner look and feel. We believe our current website is too heavy and "angular."
- - improved iconography to convey behavioural finance concepts (e.g., herd mentality, and illusion of control)
- - links to social media sites
- - integration with our setmysite personality profile (viewable now at https://ryankruger.typeform.com/to/fIdNCA. Note: we will change this URL to poundwise.typeform.com... as a part of the design process)
Nice to have
- - ability for us to add a tab/link to a blog in the future.
- - design that allows us to add additional
- - ability for us to add additional pages (e.g., results from our personality profiles, pages to customize sharing on social media)
- - simple ability to enter an email address to add to our mailing list/request more info
- - mobile-responsive design
Should not have
- - Should not have items like office directions and maps, since we are a virtual team.
- - Contact information (e.g., phone number) should be lower down the page vs. at the top
- - comments boxes or lengthy web forms. A simple name/email address is sufficient.