• £100

• 12 designs

• 4 designers

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Logo Design Brief

Logo for use in digital, social, video and business cards, possibly t-shirts and buttons. Needs to communicate unity, hope and liberation. See attached brief.

NB: Have uploaded current logo as platform has asked my to but this should not be consider a guide to our requirements.

Must be suitable required utilisation above, will it fill the square space for logos on a Facebook page whilst also not bring too much depth to website top navigation.

Could we animate well for our video work at a later date?

Simple stylish, not gaudy, more likely to favour good font choice rather than clip art. Need to capture the brand values of hope and liberation and not veer into something medical.

Key brand value
- Hope for a better life - not fear of failure and of the complications of diabetes
- Liberation from the burden of diabetes through reversal or better management, - Living Loud is not a “cure”
- We are empowering people to save themselves, we are not saving the world
- We focus on what people can gain now - not what they might lose tomorrow
- Living Loud is a celebration of the joy of life. We help people live their lives at a louder volume

I have attached out current logo, as this platform has asked that I do, I am not looking for a reworking of this logo.

Target Market(s)

People with diabetes

Industry/Entity Type

Health And Wellness

Logo Text

Living Loud

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please see brief. Must have colours defined in brief - R228 : G003 : B117 and R79 : G129 : B189. Clear readable name. Work in square space of Facebook page logo space. Also works in website top nav, so not too deep. Needs to emphasis brand values of hope and liberation, see brief for more details. Our brand is not well known so needs to show name quite clearly.

Nice to have

• We are likely to animate this is the future for pre and port roll video.
• Should work on different colour backgrounds, particularly white and blank

Should not have

• Clip art feel

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Files

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