• US$470

• 61 designs

• 8 designers

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Facebook Design Brief

We need to have several Facebook Ads created for our client.

We are trying to recruit new drivers.

This quote is from Knight via Email “We want to make certain that any Driver that sees these feels that Knight is hands down the best place for them; that they will get the home time they’re looking for to see their families, see paychecks that are consistent and significant enough to support their families and feel the respect that comes along with being part of the Knight team.”

Short and Sweet Copy:
"Give your career the green light with Knight Transportation!"

"Join the Knight Transportation family and receive the respect that you deserve, consistent miles and flexible hometime."

Be mindful of Facebook's 20% text rules.

Using Knights Assets:
We like to use Knight trucks and branded assets in imagery as opposed to stock.

https://collingmedia.box.com/s/d7yyk21uii68uag7ub91bw24elgvj15m
(also see Attached Assets)

Need Ads to Stand out in the Feed:
We want to make sure to use colors and styles that really stand out in the feed. See Examples.

See attached Testimonials from Drivers.

Must be created in Photoshop, and must provide all necessary .PSD files.

Website: http://www.knighttrans.com/

Target Market(s)

Males 25 plus. Trying to reach current truck drivers that want to make a change in employers.

Industry/Entity Type

Quote

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• use Knight trucks and branded assets in imagery as opposed to stock. (see Attached Assets)

Nice to have

• Need Ads to Stand out in the Feed:
• We want to make sure to use colors and styles that really stand out in the feed. See Examples.

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Files

Download all files - 5.7 MB