Bingo City Altona Branding

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This customer received 94 logo designs from 25 designers. They chose this logo design from NILDesigns as the winning design.
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Logo Design Brief
This is a new logo for the business to be used as signage to the building, web site and letterhead.
This is a BINGO hall business where customers come to play and have fun playing the game of Bingo. The game of Bingo - involves randomly selecting numbers usually round balls and calling them out so that the customer can mark them off on the cards. Hence some bingo logos have round balls.
So the general pitch is to be fun.
Target Market(s)
People 60 plus years of age
Gamblers
Industry/Entity Type
Gambling
Logo Text
Bingo City Altona
Logo styles of interest
Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- BINGO CITY ALTONA
- Altona - is an area in Melbourne - so this can be smaller in fonstyle, or underneath, if this works with your design.
- Please emphasis the words 'BINGO CITY', and less emphasis on Altona.
- Must be fun, playful, and colourful.
- Logo / fontstyle should be fun but still be a for a mature audience..... so not child like.
- So I don't mind conservative font styles mixed with a but of fun and colour.
Should not have
- Should not have a corporate feel or look.