Innovative strategic business development advisor needs a distinctive logo for her masterbrand.
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This customer received 7 logo designs from 3 designers. They chose this logo design from Duali Designs as the winning design.
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Logo Design Brief
I need a logo for my masterbrand, SMARTSTART. I've been providing digital entrepreneurs and small business owners with online education, strategic business development advice and coaching for 15 years. SMARTSTART's programs have often been copied but never duplicated. You can learn more about our next adventures here: https://smartstartcoach.com. Designs should incorporate black (or charcoal grey) and one of the following reds: #CC0000 (our original), #fc3d51 (on current website) or #C1003a (we're using this on a different site now too). We're also using turquoise as an accent colour on some stuff (#29c4ea or #78ccda). The final design should communicate: high energy, bold pursuits, and growth.
Our current taglines are: SMARTSTART | Discover Your Genius and SMARTSTART | Unleash the small business hero in you. But what I'm asking for right now is the masterbrand logo for SMARTSTART. Please and thank you!
Target Market(s)
digital entrepreneurs and small business owners (no specific industry) marketing themselves primarily online (although a few use/integrate traditional marketing methods too)
Industry/Entity Type
Business
Logo Text
SMARTSTART
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- one of the reds noted in description
- logo needs to be able to be used on a variety of digital and print media as well as website and needs to be simple, elegant, distinctive and memorable
- i've attached a pic showing the components of our upcoming new program, our manifesto, and myself for reference
Nice to have
- colour can be used as an accent
Should not have
- cliche imagery or feel