The Naked Cannoli - a premium cannoli filling provider needs a logo design

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This customer received 90 logo designs from 39 designers. They chose this logo design from arsenix blank as the winning design.

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Logo Design Brief

We need a logo design for a new start up premium cannoli filling company. The Naked Cannoli only makes the finest cannoli filling you will find. We want our brand to represent fun and good vibes. We believe the Cannoli has gotten a bad "wrap" (pun intended) by only being placed in a fried shell. This has limited it's potential for a fun dessert. Therefore, after all these years, our sweet Italian cream is coming out of it's shell.

We believe our cannoli cream is good enough to stand cup to cup with any pudding, custard, cake filling or any other confection. We want the world to explore the potential for using our delightful dessert.

A little more about me and how the company was born. I consider myself a Cannoliologist. I have been making homemade cannoli filling for over 20 years. My wife agreed to date me after tasting the filling and some people refer to me as Cannoli Mike. In truth, I am just my wife's husband and my children's father. But, I love to make people laugh, smile and see the beauty the world has to offer. I believe everyday is a good day and want to have the Naked Cannoli brand reflect that philosophy.

We are looking for designers to help us think outside the shell and create a logo that supports our brand. That logo will be the basis for the web design and potentially apparel in the future. The final design should make convey good vibes, positiveness and smiles.

We believe in the good in society. We believe that every day should have a little fun in it. We believe our premium desserts can make people smile. We sell The Naked Cannoli.

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Updates

Project Deadline Extended
Added Monday, October 21, 2013

Industry/Entity Type

It Company

Logo Text

Think outside the shell.


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Character Logo

Logo with illustration or character


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • We would like to use hunter green, gold and white as primary colors. Splashes of red can be used too. However, if you have other color ideas that you believe would support the brand, we are open.

    One idea we had that we would like to see developed is making a cannoli cartoon character that stands up and actually starts getting naked (taking off it's shell while facing away from the audience). I don't know where to take that, but it was one idea.
Payments
1st place
US$450
Participation payments x 3
US$50
Total
US$600

Project Deadline
21 Oct 2013 19:32:58 UTC
Language

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