London based communications company needs logo
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This customer received 115 logo designs from 36 designers. They chose this logo design from GLDesigns as the winning design.
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At Five and Five Communications we believe in bold, creative thinking to achieve clear, clever, yet simple messaging
Our tone is open and friendly
Our copy is direct, distinct and clearly composed.
We offer the following communications services:
• Activity Planning
• Campaign Management
• Research and evaluating projects
• Copy writing
• Digital Media Campaigns
• Direct Marketing
• PR
• Website Management & written web copy
• Management of social media channels
In terms of font I like Perpetua but I'm open not totally wedded to it, in terms of style I like Geometric shapes, Art Deco era, where possible minimalist design, ideally the use of two colours.
Examples
I like the Barbican brand guidelines for vertical positioning of text
http://www.barbican.org.uk/branding/Barbican_Guidelines.pdf
I like the designspace.co logo and layout though i feel this is quite generic in style so I would be looking for a bit of a twist.
Target Market(s)
start-up, campaigns and public commentators
Industry/Entity Type
Communications
Logo Text
Five and Five Communications
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Two colours, maybe three.
- The spelling has to be Five and Five not Five & Five or 5&5
Nice to have
- I like the idea of angular shapes e.g. hexagons
- I do not mind if imagery is used but I'm not looking for a stand alone image.
Should not have
- I would like the logo to look crisp I don't want it to be look fussy, cluttered.