• S$150

• 114 designs

• 40 designers

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Logo Design Brief

I need a new logo design for my Human Resources consultancy company. I am based in Singapore (although I was brought up in UK) and as a professional interim HR Director, do a variety or roles and projects, mainly for MNC's and relating to some kind of change management. I am expected to hit the ground running!
The logo I currently have is not seen as professional enough and the legal company name is too long! Please see attached business card to show you the current logo. (Note the address is no longer correct.)
I will use the winning logo to set up a webpage and for business cards, letter heads and other advertising. So there will be additional work required at a later date.

Target Market(s)

Mainly MNC companies or new start ups. I need to attract the HR recruiting teams and senior managers /CEO's of organisations.

Industry/Entity Type

Business Consultant

Logo Text

OAG HR (open to suggestions re name for logo - refer project description and must haves)

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• UPDATE TO BRIEF: To date I have received some good designs using my letters fairly standard text, but no one has taken the existing logo and tried to make it better. I still like the current logo, but as I have said in my project description, it is seen too childlike and not professional. I would really like to see if anyone can improve on the current version. The rest of my brief still remains.
• The design needs to look professional and eye catching (i.e. when you look at the logo, it should say.... a well dressed business person that you can trust and respect - is modern and relevant, but NOT stuffy and old fashioned!).
• Whilst I want the logo to contain my name OAG, I do want to shorten the long company name. Ideally I would like OAG letters (and it can also have HR if you think this will work?) incorporated in the logo itself.....something like I have already, but better! I personally do like the existing logo as it was designed by using shapes instead of letters for my name, however this is seen as too childlike.

Nice to have

• Whilst I want the logo to look professional (but not too corporate!), it should also be clean and crisp; and communicate energy, enthusiasm and what I do i.e. HR and working in partnership with the business!
• I like the existing logo colours (as UK), but this isn't essential - hence I had said no preference as you may have better ideas! Living in Singapore, the orchid is the national flower - and the colour is purple - the flag is red and white, so I am happy for you to consider blending the 2 counties colours of flags and flowers.
• I also like the idea of the shapes that spell out my name - albeit this currently is seen as too childish - so it needs to be more of a corporate style.
• UPDATE TO BRIEF: I also like the grey as well as the blues which have come through in some of the designs - maybe with a hint of red. I have also shown some suggested colours below rather than saying no preference - as I am now homing in on the preferred colours. Thank you all.

Should not have

• Fyi there is already a company called OAG International - so unfortunately you can't use this.

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