• A$150

• 174 designs

• 45 designers

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Logo Design Brief

I need a new logo to replace the first one we have been using. I have liked the first one, but we have had some feedback that the colour and image may be a bit confronting for our conservative demographic, where we are offering a novel treatment that involves peoples' (and their children's) brains. People do not know much about neurotherapy, so communication and education is a big part of our service and our brand. It needs to look and feel safe and comfortable but also innovative.

Our aim is to be a thought leader in this field in Australia, in respect of the clinical services but also contributing to the research development. We have a holding website based on the former logo, at www.brainquestclinics.com. I do still like the font and text used, so if that can be integrated, I would be happy with that, although it is not essential.

What we do is non-invasive treatment. I Our clinic is a small business with registered psychologists that offer standard counselling as well as QEEG brain imaging and EEG neurofeedback training for conditions such as ADHD, anxiety, migraine, PTSD, and other behavioural and learning and psychological issues. Neurofeedback is now evidence-based treatment for some of those conditions, and is backed by research but not yet evidence-based in respect of other of those conditions. Some other practitioners, like chiropractors or non-psychologist counsellors or life-coaches use neurofeedback too. We want to distinguish ourselves from them because our trainers are professional, registered psychologists who are also certified in neurofeedback and other neurotherapies. We have a better understanding of therapeutic relationship and coaching within that, and much more expertise in complex psychological and behavioural profiles. Our approach is much more personalised and tailors. We are also distinguished from the online cognitive brain training like Luminosity. Ours it very different. We use sensors on the scalp and EEG to read electrical brain activity in real time and special video games with reward protocols set by our psychologists to train an individual's brain function to their desired goals. We also offer neurofeedback training for peak performance for athletes, executives and performers, so the brand is not only about 'therapy' as such. It is about using evidence based and cutting edge technologies to train the core brain functions. Thanks.

Target Market(s)

Parents and individuals with neurological, learning, or psychological disorders; doctors and psychologists that will consider referring patients to us.

Industry/Entity Type

Clinic

Contact Information for Business Card

Front: BrainQuest Clinics - Psychological, Neurological, Behavioural
Back: Patsy O’Grady, B.App.Sc Psychology, Grad Dip Psychology, Grad Dip Teaching, MAPS 172 Onslow Road, Shenton Park, WA 6008 (08) 9388 1038 patsyogrady@brainquestclinics.com , www.brainquestclinics.com

Logo Text

BrainQuest Clinics - Helping Brains Develop (open to an alternative tagline, such as 'meet your brain' or something)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Open to suggestions. I do like coloured backgrounds with white text - always stands out nicely both online and in printing. Especially for the front of a business card.
• I like the font of current logo - see brainquestclinics.com but am open to different font and style.

Should not have

• Stereotypical symbols of stock logo images, (such as a lightbulb brain). However, an adaptation of one of these could be OK. It must be unique. For this logo I would like it to be more on the side of medical, or allied health colours, look and feel, but also modern, fresh, not hippy, trusted by doctors but not completely medical/technical. We treat a lot of children, so our overall brand needs to be not too cold - warm enough to attract parents of children, older people with dementia worries, etc.

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