Student Data Consultancy needs a logo design

Want to win a job like this?
This customer received 68 logo designs from 31 designers. They chose this logo design from Dinasti Jin as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
I need a logo design for my student data consultancy, 'Locus Learning Alliance'.
My focus is on providing summarised learning data for individual students and then working with school leaders and teachers to refine teaching practice so that it will have the greatest impact on learning. Collaboration, Connection and Accountability.
I would like the final design to convey a message of trust, excellence, connection and collaboration. Concepts about progress or potential are also related to this brand.
Target Market(s)
Australian School Principals, Education Leaders, Teachers
Industry/Entity Type
Learning
Logo Text
Locus Learning Alliance Collaboration - Connection - Accountability
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Locus Learning Alliance
- Wordmark or Abstract Logo design
Nice to have
- Would like to include the concepts of 'Collaboration - Connection - Accountability'. Would prefer text but it may look too busy.
- My current logo is attached. I like the idea of potential with the dandelion but I don't think this logo looks professional enough.
Should not have
- no floral/feminine impressions.