Logo design for a funky new food establishment. Farm to fork concept
 
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Logo Design Brief
                            We need a logo for our new cafe. based in Australia. The name is "Peppered goat" and we would like a picture to go with the name,  We want something playful and fun, reflecting our business sense. Our cafe sells healthy food, a range of salad options, gluten free, vegan etc, and a selection of slow roasted meats (chicken, lamb etc). we have dine in or take away options. 
Our produce is fresh, healthy, sustainably farmed, and tasty.  We will have a rustic look for our shop. We want to hopefully franchise our cafe concept down the track so the logo needs to reflect who we are. 
                        
Target Market(s)
All ages, we want to appear fresh, tasty, friendly, healthy, and not cheap.
Industry/Entity Type
Cafe
Logo Text
Peppered Goat
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
 
                                         
                                         
                                    Character Logo
Logo with illustration or character
 
                                         
                                    Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have the name and a picture in the logo please. as an update, it looks like we are liking an image of some sort of a goat. this goat has to be friendly, fresh, with some sort of link to food if possible, We will use this goat as our "brand ambassador" so we can create a story for it. see below also.
Nice to have
- A funny, playful picture of the goat. not sure exactly how we want it to look but we are open to all options. We are thinking of using the "goat" picture to tell a story to sell with our brand name. it will be part of a larger "goat family" (pappa, mamma, uncle, baby etc) which we may use in our shop design.
Should not have
- Nothing scary for kids or too serious for the picture. we sell food and want to appear stylish and tasteful. We dont want anything too serious or corporate looking, we are a fun and inviting healthy cafe, NOT A RESTAURANT for fine dining etc.
- Thank you!