International Education App Needs Bold, Playful Icon Design (very clear brief!)
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This customer received 11 icon designs from 4 designers. They chose this icon design from JLG Studios as the winning design.
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Icon Design Brief
We need a design for an icon (it is actually a logo, but called an 'icon' in the app stores) for an innovative education app which is being funded by an international joint venture based in Australia.
The app helps people learn Chinese quickly and efficiently.
The icon is of a bold, playful cartoon-style Chinese Dragon wearing headphones (headphone image attached for reference: do not include brand). The icon will be the HEAD ONLY.
The winning design will be inspired by the three dragon head images attached (of course, it should be different enough so that it is not plagiarism).
The color scheme can use any/all of the colors shown in the screen shot of the app home screen (attached).
The icon is for Apple apps and Android apps, so it will need to look great in both small and large sizes. The design will need to be 100% vector graphics (SVG).
Industry/Entity Type
Education
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must follow the usual guidelines for Apple and Android apps. Designs that do not follow these will not be considered. See these websites for more detail:
https://developer.apple.com/library/ios/documentation/UserExperience/Conceptual/MobileHIG/AppIcons.html#//apple_ref/doc/uid/TP40006556-CH19-SW1)
http://developer.android.com/design/style/iconography.html
Should not have
- The icon will NOT include text.
The icon should be less multi-colored than the attached images: the busy color scheme in the attached images will not work. (Better to stick to around 3 - 4 colors. Black outlines are okay, too.)
The icon will NOT have the dragon's body: only the head.
The icon will NOT include a border. (However, you may include wispy Chinese style clouds as in image 1 if you think it works.)