• £110

• 143 designs

• 60 designers

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Logo Design Brief

I'm creating a range of 100% natural and organic skincare. And I need a logo for my new company / brand.

The products are initially targeted at 40-ish year old women but the product range could expand to babies / children and men in the future.

'Gill's Naturals' is the brand name. 'Unpretentious organic skincare' is the strapline; although the strapline is work in progress (maybe 'authentic skin love'?).

Some of the product labels , eg. lip balm pot will be very small (6cm diameter lid) so the logo will have to sometimes be very small, so ultimately something not too detailed, and in that instance without the strapline.

The Gill's Naturals launch product range is currently:
- Anti-aging face oil ("say 'no' to fine lines with argan oil, frankincense and lavender")
- Beautiful body oil ("soothe skin with a herbal infusion with calendula, chamomile and neroli")
- Nourishing cream ("soften and nourish with a rich cream with shea butter and macadamia nut oil")
- Moisturising lip balm ("hours of moisture with shea butter and monoi de tahite")

I attach my attempts at a logo design using a 'clip art' butterfly, the top left one is the one I currently use on my samples. I like the form of this particular butterfly; the way it could look like a flower or a butterfly so I'm happy to see a re-drawn, better version of this or something completely new (I eventually steered away from leaves and flowers as I wondered if they'd been overdone in this market to date.... but I'm open to ideas!)

I want the brand to be contemporary yet unpretentious.

My target market is 40-ish women, probably mums, good household income, interested but maybe not committed yet to natural products (but they will be when they see and feel the benefits of my products). I want these products to be their daily products, not a 'luxury' product that they keep for a pampering night.

Target Market(s)

40-ish women, probably mums, good household income.

Industry/Entity Type

Skin Care Product

Logo Text

Gill's Naturals - Unpretentious organic skincare

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Unpretentious elements, simplicity, echoes of nature

Nice to have

• My favourite colours are: 1) a dark, olive / moss green and 2) a purpley pink, but how they work together (if at all) is up to you

Should not have

• Old-fashioned font, too cluttered a logo

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Files

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