Catchy new logo for new subsidiary company

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This customer received 181 logo designs from 61 designers. They chose this logo design from 808Miles as the winning design.
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Logo Design Brief
SDS (the parent company) is a software house selling its own software *products* in a narrow market segment. They have excellent brand recognition in the target market.
They have decided to create a subsidiary company called "SDS Asset Consultancy" to sell consultancy *services* into the same market segment.
The logo should retain brand recognition as much as possible, yet signal that this is a different entity.
The parent company's logo is very simple and is attached to this brief.
Target Market(s)
Large landlords letting hundreds if not thousands of houses and flats in the UK and Europe
Industry/Entity Type
It Company
Logo Text
SDS Asset Consultancy
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Helvetica Neue, Harmonia Sans
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Brand recognition