Design website home page for pathology consulting company

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Web Design Brief
Starting a new consulting company with anatomic pathologists focused on expert diagnosis and second opinions on difficult pathology cases. In the near future we will be incorporating next generation diagnostics for rare diseases of childhood into the business. These include discovery and testing of DNA for mutations.
The company is formed around one of the best known pathologists in the world named Louis "Pepper" Dehner. The name of the company is "PepperPath"
We had a logo design by DesignCrowd - it is great. I will attach file as soon as I have it (contest ending today). Our company is medical, uses microscopes, DNA, probably will focus on childhood diseases but not solely on childhood diseases. we're not particularly conservative, but the customers we want to appeal to include older practicing pathologists as well as patients (sometimes parents) looking for second opinions.
Think a group of expert doctors diagnosing disease through the microscope and through DNA technology, ages ranging from 35-75 all trained by the best pathologist in the world - "Pepper"
We receive glass slides from diseases from patients all over the world from docs who need an expert to tell them what is the diagnosis. So "path to the diagnosis" is also part of the company marketing message.
We want the website design to describe our company but be very simple to find what one is looking for as we will use it as the launch page to:
1) order services
2) check results/reports
3) set up new account
4) speak with one of the pathologists
5) see our test menu
6) access our educational material/webinars
Updates
Update - looking for home page design and then finalists will ask for second page design to keep with theme - ok?
Added Sunday, October 13, 2013
Project Deadline Extended
Reason: realized this project isn't web design but web home page design - thanks
Added Sunday, October 13, 2013
Project Deadline Extended
Reason: Holidays for some in next two weeks
Added Wednesday, October 16, 2013
Project Deadline Extended
Reason: Hot discussion among collaborators for a few of the submissions. Will provide detail individually this weekend. Thanks so much for all the submissions!
Added Thursday, October 31, 2013
Target Market(s)
Referring pathologists, physicians who want second opinions on pathology disease diagnosis, patients who have had biopsies (either patients themselves or parents of patients), generally high education level
Industry/Entity Type
Marketing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- PepperPath
Next Generation Pathology Consultants