Striking logo for my new jewellery business

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Logo Design Brief

I am looking for a great logo design for my new jewellery business.

I started life as an eye surgeon, and now spend part of my time as a jewellery designer-maker. I make high quality hand made pieces, using precious metals and gemstones in my work. I will be presenting a mixture of small themed collections, as well as more bespoke pieces and commissions. Some of my pieces and collections have links to my "eye" background, others do not.

My emphasis in selling my pieces is on quality, originality, reliability and great customer service. My customers will be looking to buy something special, something a bit different, a treat that they can wear every day, which will make them feel great.

My business name is Wise Fig Jewellery. I love the idea of having a plain fig which is cut open to reveal a sparkling treasure trove of gemstone seeds. I'm quite taken with the colour combinations of the dark purple fig coating, and the mid red / pink of the seeds, and would like to see if these would work in a logo. I am not keen on colours that are too bright and prefer subtle (although strong) tones.

I am open to a variety of design ideas. I would like to see if the cut open fig spilling with gemstones could work as a visual design, but am not totally set on that. I can also envisage the words Wise Fig and Jewellery separated (by font, size or location), but again am not set on this. I am not a designer and am keen to see what those of you with greater talents and imagination than me can come up with!

Target Market(s)

Women aged 35-60, like hand made, looking for high quality, follow fashions but not religiously, believe in investment pieces, have a bit of money to spare
Young professionals who enjoy life outside work, looking for something a bit different, happy to try new brands
Men buying for partners

Industry/Entity Type

Jewelry Store

Logo Text

Wise Fig Jewellery


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Serif
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Logo must be attractive, clean, high end, eye catching
Nice to have
  • Intrigue
  • Elegance
Should not have
  • Too much of a "cartoon" type picture
Payments
1st place
£110
Total
£110

Project Deadline
02 Mar 2017 18:49:06 UTC
Language

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