• US$250

• 132 designs

• 46 designers

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Logo Design Brief

Spring Diagnostics
Is a premier diagnostics laboratory with a focus on women’s health (may branch other into other disciplines beyond women’s health/fertility).

We want the new logo design to differentiate us visually, from a color-choice as well, from what exists in the marketplace. Many labs use color schemes with blue, grey and greens.

Please integrate the brand traits, as applicable, into the visual look of the logo:
1. Trusted
2. Unique
3. Reliable
4. Efficient
5. Simple/easy
6. Innovative
7. High-quality
8. Adaptable
9. Service oriented
10. Upscale

Design files should be vector based/line drawing (adobe illustrator):
1. One in black/white/greyscale
2. In addition, a handful of color variations suggestions presented

Please review the word document that is attached for a more in-depth art direction.

Feel free to email me with any questions.

Target Market(s)

Physicians, clinicians

Industry/Entity Type

Laboratory

Logo Text

Spring Diagnostics

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Unique and memorable representation

Nice to have

• Be scalable beyond women's health focus. The lab may ultimately expand to other disciplines, so we don't want to limit ourselves with the look and feel to be just for women.

Should not have

• Should not be "all feminine" (pink colors, overly soft), we are after all a lab and need to have a brand that looks modern, clean, and sophisticated.

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Files

Download all files - 0.7 MB