The Printing Express - Redesign
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This customer received 376 logo designs from 112 designers. They chose this logo design from ESolz Technologies as the winning design.
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Logo Design Brief
We want to refresh our look while maintaining our name - The Printing Express. We started as a small print shop and have grown into a large commercial print specialist that handles mail campaigns, product catalogs, monthly magazines, print fulfillment, wide format banners and signs, and apparel with screen printing and embroidery. Existing logo attached.
Target Market(s)
Trade Associations, Political Candidates, Ad Agencies, Private Schools
Industry/Entity Type
Printing
Logo Text
The Printing Express
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Overall style should be modern and professional. Only 1 to 3 colors including black as we will be using PMS during production.
Nice to have
- As we've decided to keep our small town name, we will be including a tagline which alludes to our growth - "Yes, we've outgrown our name - but we like it". Flexible on the exact wording. Undecided if this should be a central part of the logo or not.
Should not have
- Funny/goofy styles